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Marketing your real estate development

Case Study | The Story Behind 2501

 

2501 is an upscale condominium in DC’s vibrant West End neighborhood.

Developed by PRP Real Estate Investment Management, this distinctive
address offers a tranquil sanctuary in the midst of a fascinating city.


The Mayhood Company embraced the Marketing and Sales endeavor of
the 59 total units in the building, including one, two, and three bedroom units,
ranging from $700,000 to 3 million dollars.


While 3D Renderings were included as standard content in the pre-construction
marketing efforts, the animation created an opportunity to promote the
residences with a further “inside look” through an enewsletter sent to an
exclusive list of potential buyers. This was their next glimpse into their
future home. The strategy worked well, quickly growing the list of registrants
through the website to well over the target amount.


In addition, the animation was used in key presentations to groups of
Brokers, and proved to be more engaging than just renderings. The voiceover,
which elegantly describes the features and amenities of the building, also
allowed for controlled messaging to each viewer, regardless of whether a
Sales Person was present. This presentation elevates the overall brand.


These efforts, along with an on-site Sales Office, has resulted in one third of
the units being sold to date. This equates to about four units per month,
with the average price of $1.85 million.


“IMD works extremely quickly and allowed customizations. A pleasure to work with. They did a fly through video for a new project we were working on. Very professional!”
— — Kamarin Kraft, The Mayhood Company

Marketing your development

using Compelling visuals 

 

Architectural Visualization Package

 Why choose one content format when you can have them all? From 3D Renderings, Animation, 360° VR and custom, interactive VR experiences; IMD views them as a comprehensive package.

Why choose one content format when you can have them all? From 3D Renderings, Animation, 360° VR and custom, interactive VR experiences; IMD views them as a comprehensive package.

 

Website

 Clearly illustrate the future development with compelling images, video, and interactive content that engages your audience and easily accessible on your website.

Clearly illustrate the future development with compelling images, video, and interactive content that engages your audience and easily accessible on your website.

 

Enewsletter

 With all the noise in today's world, keep your audience engaged with original content from during the construction process through completion to help meet sales goals before the property is move-in ready.

With all the noise in today's world, keep your audience engaged with original content from during the construction process through completion to help meet sales goals before the property is move-in ready.

 

Social Media Campaign Content

 Facebook

Facebook

 Twitter

Twitter

 Linkedin

Linkedin

 

Sales Office

Real Estate Marketing with Google Daydream VR headset
 

At the Construction Site

 Construction Site Signage  Use compelling high-resolution visuals, specific to your image size requirements.

Construction Site Signage

Use compelling high-resolution visuals, specific to your image size requirements.

Portable VR for On-Site pre-Construction

 Portable 360° VR with Panoramic Renderings for an on-site, pre-construction VR experience!

Portable 360° VR with Panoramic Renderings for an on-site, pre-construction VR experience!