DC Web Fest announced that the "Local Hero Award in VR and AR" goes to Illustrate My Design for IMD's creation of a Virtual Reality and Augmented Reality experience for the American Advertising Awards Gala (ADDYs).
Washington, DC | June 15th, 2017
Illustrate My Design (IMD) is a boutique Architectural Visualization firm, established in 2008. Traditionally, the firm’s offerings included 3D Rendering and Animation; the firm now offers Virtual Reality (VR) as a new, innovative solution. For the past 2 years, IMD has created many Virtual Reality Experiences for Education, Commercial and Residential projects.
IMD presented a seminar on Virtual Reality at NeoCon 2017. The seminar, titled The Future of Architectural Visualization: New Developments in Virtual Reality examined the current state of visualization and VR technology, what is up and coming, and how companies can react to the changes. Daniel Zeballos and Florencia Bialet, Principals at IMD, presented this content.
IMD’s presentation started with the history of VR. It has been in development since the 1960s, but now is the time when technology - driven by Nvidia, the increase in computing power, and the smartphone revolution - will help VR go mainstream. It is quickly becoming adopted by companies in all sectors of the design world.
Most designers use 3D software such as Revit and SketchUp, but present it in 2D format through renderings and fly-through animations. Virtual reality allows you to experience 3D content in a 3D format. Another crucial benefit is when you are using a 3D headset, you automatically have the correct sense of scale. VR is the best way to realistically visualize your design.
“Use the basic 360 headsets to introduce the idea, and start the conversation on VR at your firm and with your clients.” - Florencia Bialet
The Center for the Arts in Crested Butte, Colorado, designed by Holzman Moss Bottino Architects based in New York City, embraced the technology. The project involved the full spectrum of visualization services - renderings, animation, and virtual reality. With portable VR cardboard headsets, 360 degree virtual reality images were used on-site so viewers could see the exterior of the future arts center building. This experience draws community attention and plays a major role in their fundraising efforts.
“VR is a definitely a trending topic, and we see it going mainstream. I believe VR is the future of architectural visualization. This is a major decision for companies within the Architecture and Design Industry: will you be an early adopter, try to catch up later, or do nothing? If you aren’t exploring VR, it’s a missed opportunity.” - Daniel Zeballos
“This is such an exciting time, VR is changing our industry and we love having the creative freedom to implement new solutions for our industries, in a way that could not be done before with simple renderings or animation.” - Daniel Zeballos