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IMD Featured in "Architecture in Perspective 33"

IMD Featured in "Architecture in Perspective 33"

Illustrate My Design (IMD) recognized with “Award of Excellence, Rendering” in Architecture in Perspective 33, awarded by the American Society of Architectural Illustrators honoring excellence in Architectural Illustration at the annual conference and awards ceremony held in Los Angeles, California on October 13th, 2018.

Virtual Reality Takes Over the Wharf

Daniel Zeballos is COO and Creative Director at Illustrate My Design, or IMD. The company creates virtual renderings of building projects, allowing architects and designers to tour structures that don’t exist yet. He said just a handful of companies are in the market, and hopes widespread adoption of VR will put more headsets in more architects’ offices.

"The Future of Visualization" at NeoCon 2017

Washington, DC | June 15th, 2017    

Illustrate My Design (IMD) is a boutique Architectural Visualization firm, established in 2008. Traditionally, the firm’s offerings included 3D Rendering and Animation; the firm now offers Virtual Reality (VR) as a new, innovative solution.  For the past 2 years, IMD has created many Virtual Reality Experiences for Education, Commercial and Residential projects.
IMD presented a seminar on Virtual Reality at NeoCon 2017. The seminar, titled The Future of Architectural Visualization: New Developments in Virtual Reality examined the current state of visualization and VR technology, what is up and coming, and how companies can react to the changes. Daniel Zeballos and Florencia Bialet, Principals at IMD, presented this content.
IMD’s presentation started with the history of VR. It has been in development since the 1960s, but now is the time when technology - driven by Nvidia, the increase in computing power, and the smartphone revolution - will help VR go mainstream. It is quickly becoming adopted by companies in all sectors of the design world. 

Standard view, Lobby image

Standard view, Lobby image

VR ready 360 Lobby image

VR ready 360 Lobby image

Most designers use 3D software such as Revit and SketchUp, but present it in 2D format through renderings and fly-through animations. Virtual reality allows you to experience 3D content in a 3D format. Another crucial benefit is when you are using a 3D headset, you automatically have the correct sense of scale. VR is the best way to realistically visualize your design. 

“Use the basic 360 headsets to introduce the idea, and start the conversation on VR at your firm and with your clients.” - Florencia Bialet

The Center for the Arts in Crested Butte, Colorado, designed by Holzman Moss Bottino Architects based in New York City, embraced the technology.  The project involved the full spectrum of visualization services - renderings, animation, and virtual reality. With portable VR cardboard headsets, 360 degree virtual reality images were used on-site so viewers could see the exterior of the future arts center building. This experience draws community attention and plays a major role in their fundraising efforts. 

Crested Butte Center for the Arts, Colorado | Client and Architect Holzman Moss Bottino using 360 VR on-site to see the future contruction from that specific location as it will be once built.

Crested Butte Center for the Arts, Colorado | Client and Architect Holzman Moss Bottino using 360 VR on-site to see the future contruction from that specific location as it will be once built.

“VR is a definitely a trending topic, and we see it going mainstream.  I believe VR is the future of architectural visualization. This is a major decision for companies within the Architecture and Design Industry:  will you be an early adopter, try to catch up later, or do nothing? If you aren’t exploring VR, it’s a missed opportunity.” - Daniel Zeballos

“This is such an exciting time, VR is changing our industry and we love having the creative freedom to implement new solutions for our industries, in a way that could not be done before with simple renderings or animation.” - Daniel Zeballos

Virtual Reality for Architects

ArchiExpo Magazine

By Erin Gigl  | Chicago


Virtual Reality has been a buzzword for years; however, there’s a great lack of use in the architecture field. “Why the hesitation?” asked Daniel Zeballos and Florencia Bialet, principals of the visualization company Illustrate My Design, during their conference The Future of Architectural Visualization at this year’s NeoCon.

They looked to tie up those loose ends of doubt by showing a video of a VR visualization which allowed the audience to see just how interactive and life-like this technology has become. By clicking on specific spaces with a controller, one can test furniture and fabrics and can visualize depth of field in order to easily see—instead of imagine—how a space could look. These VR experts, who are among the avant-garde in the industry, emphasized the fact that it’s time for workers in the AEC industry to adapt.

We are still looking at 3D renderings in 2D formats and it’s no longer necessary or enough. People have been slow to adapt to technology forever, but eventually they do. At the end of their panel, the two speakers warned “don’t be left behind, be an early adopter,” because the learning curve grows with time. “This is just the beginning, the dawn of VR, and the technology is moving very fast.”

As Zeballos related in a chat with ArchiExpo, “Remember VHS? People used to borrow their friend’s instead of buying their own. Soon that seemed silly. This is similar.”