DC Web Fest Announces “Local Hero Award in VR & AR”

"Local Hero Award in VR & AR" DC Web Fest 2018

Washington DC | April 25, 2018

DC Web Fest announced that the "Local Hero Award in VR and AR" goes to Illustrate My Design for IMD's creation of a Virtual Reality and Augmented Reality experience for the American Advertising Awards Gala (ADDYs).    

Water Street Design embarked on the concept and graphic design for the awards ceremony, and partnered with Illustrate My Design (IMD) to take the concept a step further with a user experience and social campaign using these new technologies.  The main intention was to engage the audience through Augmented Reality (AR) enhancement on the event invitation itself.  Using their smart phone, a recipient would scan the flat, crane origami invitation, and in AR see the paper come to life as the folding instructions were animated.  Then, when the AR crane was complete, the user could then move their device to place the AR origami crane anywhere in their space, on objects or people, capture a screen shot to save the instance and share on social media using hashtags relevant to the event.

Augmented Reality Demo for the ADDY's awards ceremony

At the awards ceremony itself, the attendees got the opportunity to futher participate in the theme with the Virtual Reality (VR) game of ‘The Story Unfolds.’  This VR component was set up as a station among a display of all the entries, with an HTC Vive headset and a large screen for others to watch as their fellow colleagues play in VR.

The VR game itself consisted of a player collecting glowing orbs within a future "Garden of Collaboration", each orb symbolizing various entities collaborating with one common goal.  Once the glowing orbs are collected at a central fountain, a large origami crane that rises from within the foundation and takes flight.

The DC Web Fest is in its 6th year and rated as a prime festival adjudging the best in the media world.

The award-winning Virtual Reality (VR) game and Augmented Reality (AR) component  had a futuristic and a very surrealistic feel which made a large impact in the audience. The main intention was to engage the audience through new technology to enhance the theme of "The Story Unfolds."

The DC Web Fest is in its 6th year and rated as a prime festival adjudging the best in the media world.