PROJECT: Marketing Visuals
CLIENT: Vode Lighting
Fixture Design Development,
for Marketing & Sales
How do you go about marketing a design that is small, sleek and intended to be unnoticed?
This is the challenge in promoting award winning Vode Lighting, a brand known for its elegantly hidden lighting fixtures. Whether the fixture is recessed, pendant, or stand alone product - they’re all designed for specific lighting effects and unperceived objects within the architectural space.
Not only that, the Vode brand prefers clean, white spaces. Therefore, crafting visuals becomes about beautifully illustrating monochromatic space with specific lighting intentions. If you look closely, you’ll notice the fixtures - and yes, they are really that small.