A COMPELLING CASE A fundraising campaign should begin with a clear goal. You’ll need to convince prospective donors what value they will get out of their donation, whether it will directly impact them or others in need of help. You can make the case compelling by creating a personal connection, using relevant visuals, and highlighting a specific project and result.
AN ONLINE & SOCIAL MEDIA STRATEGY As all industries transition to technology-based efforts, fundraising is no different. It isn’t just the younger generation who is interested in online donations. Gen X and Baby Boomers are most likely to donate by email communication, while Millennials are most likely to give based on what they see on social media. Overall, 62 % of donors would prefer to give online. The percentage will grow in the future, in fact, the youngest generation may even be most likely to donate through mobile apps. If you don’t have an online donation form or a way to engage with prospects on the internet, you’re missing out on a whole group of donors.
VIDEO CONTENT Along with an online strategy, video content is crucial to attract donors. Videos are the most popular form of content on the internet today. Consider the quick growth of crowdfunding which is usually spread strictly through video and social media platforms.
57% of people who watch a fundraising video make a donation.
It’s a way to create a more personal connection, convey key information verbally and visually, and is now becoming a standard for most campaigns.